PRODUCT MANAGEMENT ○ DESIGN STRATEGY ○ INNOVATION LEADERSHIP

Hi, I’m Laura ✺ a product leader brought in to spark momentum 🚀 and turn early ideas into products that scale.

FEATURED PROJECTS

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FEATURED PROJECTS ✺

Aligning Product Teams (Ways of Working)

Aligned a 100+ person team around a shared system, improving delivery predictability and cross-team execution.

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Improving Order Status for a Digital Pharmacy

Identified root causes of order status issues, reducing call volume and improving customer satisfaction.

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Rebuilding a Declining Health Plan Mobile App

Improved engagement, performance, and member adoption by transforming a struggling mobile experience into a trusted digital channel.

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Meet Your Firestarter

A woman with long red hair, glasses, and a black shirt smiling indoors near large windows.

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Firestarters don’t just generate ideas, they ignite 🔥 forward motion. They ask the right questions, connect patterns, and help teams move from ambiguity to clear direction. That’s the role I tend to play in my work.

I’ve spent 15+ years leading digital products and teams, from launching and scaling mobile apps to redesigning complex systems and aligning organizations around what to build next.

Most often, I step into situations where something isn’t clicking—when there are a lot of ideas, but no shared path forward, or when teams are struggling to translate strategy into execution.

My strength is working across product, design, and strategy—connecting them to define direction, make decisions, and align teams around what gets built.

  • strategy icon

    Strategy

    Set direction and focus team on what matters most

  • product icon

    Product

    Define what gets built and how it delivers value

  • design icon

    Design

    Shape how it works and how people experience it

What Others are Saying

  • “She excels at setting a clear North Star for teams and initiatives, communicating it effectively, and ensuring alignment across stakeholders.”

    — Joseph Satovich, VP Product Management, UPMC Health Plan

  • “Laura is the ‘catalyst’ that can improve holistic team performance—she is able to bring out the best in everyone on her team.”

    — Deepak Arora, Senior Director of Agile Practices, Travelers

  • “Her skill in clarifying complex issues and guiding the team toward identifying the true challenges is invaluable.”

    — Amy Flannery, UX Research Lead, Humana / CenterWell Pharmacy

  • “She has been a thoughtful mentor… pushing me to think about my work in both big-picture strategy and small details.”

    — Caroline Paolo, Senior Digital Designer, Humana / CenterWell Pharmacy

  • “Her ability to turn ambiguity into clarity is unmatched—she transforms vague concepts into actionable plans and consistently delivers exceptional results.”

    — Joseph Satovich, VP Product Management, UPMC Health Plan

  • “Laura is a natural leader who can align and rally disparate groups and interests to a common cause and vision.”

    — Matthew Clews, Principal Product Manager, MVP Health Care